Development of PB products for rapidly expanding retail business

Project outline

Customer’s industry	Retail business
Number of lots	20,000 meals
Development period	5 months
Solution provided	Planning proposals, product development, outsourcing of manufacturing, import and export of raw materials

Request background

• The demand for home meals is increasing.
• We want to deliver high-quality products to consumers easily.
• We want to display products on shelves as a series, not as 1 SKU.

UFI support details

• Propose a selling point for the world’s street food stalls, the centerpiece of the NB product line.
• Provide products while maintaining product quality in response to requests for product development as PB products rather than NB products.

Support results

As 4 SKUs were sold as a series, sales were promoted through end-of-line displays, pop-ups, etc., and production and shipments exceeded expectations.

Voice of person in charge

We were able to consistently outsource the processes of product taste, package images, packaging material arrangements, and manufacturing, allowing the plan to proceed smoothly through to product sales.
We would also like to request the manufacture of new products.