Product Proposal and Development

Retort Happosai for small retail

Project outline

Customer’s industry Retail business
Number of lots 50,000 meals
Development period 4 months
Solution provided Planning proposals, product development, and outsourcing of manufacturing

Request background

Negotiations started with an inquiry to start a new transaction from UFI. The customer was also looking to increase the number of OEM manufacturers, and so the two companies’ intentions were aligned.

UFI support details

We had received a request from a customer for a specific product prototype. However, there was no benchmark product, so UFI first submitted a preliminary sample, which the customer tasted and then submitted specific requests for improvement 5 to 6 times to UFI.

Support results

Sales exceeded expectations and the product grew to become one of the top items handled by the customer.

Voice of person in charge

If you can provide a good product like the above, can you provide a product like this? Can you make such and such a product? Or, if UFI has a proposal for such a product, we can propose such a product and ask if we can commercialize it.